Spicer Rudstrom’s Richard E. Spicer, Brent S. Usery and Marc O. Dedman spoke to a roomful of insurance adjusters and agents with Travelers Insurance in Franklin, Tenn. last week. “Reptile Theory: What You Need to Know in 2016 for Counsel and Clients” broke down the traditional approach of a plaintiff attorney versus a new approach that aims to engender sympathy from the jury with the use of emotional testimony from family members, “a day in the life of” videos, etc. They addressed how to defend against such tactics and how to prepare for all possible objections, as well as comparative fault.

Rich represents insurance companies and their insureds, as well as self-insured companies in serious litigation involving construction law, premises liability, insurance law, product liability, automobile and company trucking issues and other complex litigation involving generally high-exposure claims. He is oftentimes retained to handle particularly unusual claims and litigation to also include complex and emotional wrongful death litigation. He has developed a particular focus on the hospitality and retail industry and chairs the firm’s Retail and Hospitality Industry Group.

Brent is a trial attorney whose practice is concentrated primarily in insurance coverage and bad faith, governmental liability and civil rights defense and the representation of management in employment disputes.

Marc, Spicer Rudstrom’s Managing Partner, is a business and insurance attorney whose practice is concentrated in insurance coverage and bad faith, professional negligence and business and commercial representation.